The web is a network of interacting computers, one of which is yours! Interactivity is the key word that brings the web to the forefront in many areas over any other medium.

On the web, you can not only broadcast information but you can gather information. Using specially designed forms, you can guide the user to render specific information you need to provide a particular service. This can streamline your efforts as well as theirs and make many tasks easier to accomplish, trimming wasted time and energy by adding simple guidance to the process.

You can offer a place for freer expression of ideas or desires with open text boxes in these forms or you can provide message boards (or forums) where site visitors can open up discussion on related topics.

Using e-mail is another way to improve communication with your public and within your organization. Many service providers offer multiple e-mail accounts. Within your organization, you can have various accounts directed toward certain people (JohnDoe@yourName.com), departments (SportingGoods@yourName.com), even specific services (support@yourName.com).

E-mail is a useful form of communication. Sending e-mail is immediate but responders are given a moment to process the information before sending a quick reply. With e-mail, you can send a message around the world without worry of whether the recipient is available at that moment, knowing the message will be received when the recipient is ready: when they wake up, return from vacation, or when they are let out of an important meeting. Communication via e-mail can be speedy without being pushy.

With these elements of distributing information, the internet becomes a versatile instrument, streamlining operations, freeing up time spent on the phone, enhancing communication.

Another purpose which interactivity on the web is well suited for is education. Tutorials or walk-through lessons can aid in learning any subject from cooking to word processing to raising kids. You can also present lessons with interactive exercises and quizzes.

With the power of interactivity, the web becomes a fantastic tool. Anything that can be done on computer can be done over the web. You can offer services ranging from data entry, to word processing, to publishing. You can advertize, educate, sell goods and services, entertain. You can spread your thoughts and actions across the globe. On the web, you have access to the world and the world has access to you.

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