The web is an effective medium for getting your message out to the world. It has an abundant and flexible blend of characteristics, some shared with other media and some unique unto itself. It is helpful to understand how we may benefit by putting our name out to the world whether we use the web or some other media. Let us have a look into some of these benefits and see where it may be best to put our energy.

The first and foremost benefit, and one which is an absolute necessity for any form of success, is recognition. People need to know who you are, what you offer, and oftentimes where you are located. Also they will want to know where your focus lies. Is it in quality, volume, price, sales, service, ethics, convenience, etc.,etc.? What are your credentials, certifications, endorsements, affiliations, training, or qualifications? The more people know about you, the more likely they are to want what you have to offer. How well you can get this across to your public, is a good way to compare any medium you consider using.

Putting your word out to the world can serve many purposes. You can provide information and entertainment. You can educate and you can advertise. You can create an environment that is pleasing and helpful to yourself, to your prospects, and to the world at large.

To help understand the benefits of having a presence on the web, we will look at its various aspects and how it compares with other media:

• Various media and availability.
• Elements shared with other media.
• The wide world of interactivity.
• The cost of various media vs. the web.

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